Panama: The $20 million Promotional Contract

Ten advertising agencies have shown interest in obtaining the contract for the international promotion of Panama as a tourist destination.

Friday, May 13, 2016

An article on reports that "... The contract to manage international tourism promotion in the country has generated interest from major foreign advertising agencies. To date, the Tourism Authority of Panama (ATP) has received 10 proposals and it is expected that this number will increase in the coming weeks. "

There is not a tender process as is customary, instead a contract will be awarded directly.

Gustavo Him, administrator of the Panama Tourism Authority (ATP), states that "... there will be a pre-selection process and the six best proposals will be chosen, which will then be sent to the CNT ... At the moment, most of the advertising agencies that have shown interest are American and Him noted that this is because the call was made through the Panamanian embassy in that country. "

See: $20 million International Tourism Promotion

More on this topic

Awards: Tourist Promotion for $4.5 million

April 2016

The consortium of advertising agencies Team Tourism 16-17 Team won the contract to design and implement the internal tourism promotion campaign with a proposal of $4.5 million.

According to the evaluation committee, the consortium made up of the companies P4 Ogilvy, Cerebro Y & R and Nexos Grey submitted the best technical proposal and met all the requirements for creativity and experience requested by the Tourism Authority of Panama (ATP).

Panama: Tourism Promotion Put Out to Tender Again

March 2016

The Tourism Authority will publish a new specification after the initial tender was declared void because the only bidders belonged to the same conglomerate.

The evaluation committee appointed by the Tourism Authority of Panama (ATP) has annulled the act of tendering design services and production of an advertising campaign, development of media plans, patterns in traditional and digital media and media monitoring in Panama.

Panama: Problems in Tender to Promote Tourism

February 2016

The Tourism Authority is thinking about aborting the $5 million tender process seeing as the only two companies involved belong to the same advertising conglomerate. reports that "... Although six firms had shown interest in the $5 million contract, in the end only Publicuatro (P4 Ogilvy) and Consortium Turi1617 (composed of the companies Cerebri Y & R and Nexos Grey) reached the final stages.

Panama to Tender Advertising Services

August 2014

The Tourism Authority is preparing to announce in September an international tender to hire an advertising agency to promote the country's tourism destinations abroad.

According to Jesus Sierra, head of the Tourism Authority of Panama (ATP), the contract will be for a period of 12 months with the possibility of extending it for a year.

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