Panama: Tender for International Advertising

The Tourism Authority has announced that it will focus its efforts on international tourism promotion, when preparing the tender specifications for the development of an advertising campaign.

Monday, May 4, 2015

From a statement issued by the Tourism Authority of Panama:

The Tourism Authority of Panama (ATP) presented on Thursday to the national tourism associations, its new international marketing and promotion strategy for 2015, based on the markets of the United States, Mexico, Brazil, Colombia and Europe, without neglecting other destinations where there is air connectivity with our country.

Based on the slogan "Panama unites the world" in Spanish, and United The World in English, the strategy was presented to the unions during a meeting led by the Administrator of the Tourism Authority of Panama, Jesus Sierra Victoria, with the Marketing team of the ATP, led by Gina Valderrama.



More on this topic

Panama: $12 Million for Tourism Promotion

June 2015

The government has announced that in the second half of 2015 it will provide $12 million through the purchase of international advertising and direct activities with travel agencies.

The investment will be over $100 million in the period which covers 2016-2019. The tender with the international agency of global marketing and public relations is in its final stage, and the event is expected to be held in August.

Panama Cancels International Advertising Contract

March 2015

The Tourism Authority of Panama has terminated the contract for $1.3 million signed with Conde Marketing to promote the country during the transmission of boxing matches in Argentina.  

The contract, which was renewed in 2014, included the promotion of Panama as a tourist destination during the transmission of 36 boxing matches on the television channel TyCSports.

Conceptual Renewal of Tourism in Costa Rica

November 2014

In the next National Congress on Tourism a proposal will be made to define a new vision based on real differentiation axles, chains of products, international positioning, environmental excellence, and human talent.

From a statement issued by the National Chamber of Tourism (CANATUR):

Panamanian Tourist Information on Phones

October 2013

Maps, interactive tours, destinations to visit, benefits for travelers, events and much more can be viewed at Visit Panama using mobile devices.

As part of a strategy being implemented by the Tourism Authority of Panama (ATP), local tourism information can now be viewed from cell phones. The goal is to exceed 2 million visits per year, and increase the number of pages visited by tourists coming into the country.

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