Panama: Sustainable Tourism in Ecological Reserves

The plan to promote ecotourism presented by the government and companies includes putting out to tender installation of restrooms, accommodation and food services in protected areas.

Friday, March 4, 2016

The Government of Panama, through the Ministry of Environment (MIAMBIENTE), the Tourism Authority of Panama (ATP) and the National Institute of Culture (INAC), and with the support of the Chamber of Tourism of Panama (CAMTUR) has presented a vision and a Green Tourism action plan that will enable Panama to build its country brand.

According to a statement by the Ministry of Environment, the Plan includes the provision of infrastructure to facilitate ecotourism in the Isthmian territory. To achieve this, promotion has been given to the development of criteria for granting concessions and shared management in protected areas; and the development of guidelines, methodologies and regulations for public use plans in protected areas.

Also included is the preparation of eight public use plans and studies on limiting the acceptable amount of change in protected areas selected by the Project; as well as improvements in infrastructure for ecotourism in the protected areas of Coiba National Park, Baru Volcano National Park and Soberania National Park.

Prensa.com also gives details on the technical consultancy for the project which "... will have GEF-IDB funds ($4,000,000), public national contributions ($1.5 million) and contributions in kind from a cluster of environmentalist NGO´s and private companies."

"... The Minister of Environment, Mirei Endara explained that several services will be tendered within protected areas in order to provide facilities to tourists, such as restrooms, lodging and food services. Gustavo Him, administrator of the ATP, also said that a $31 million tender will be launched in the next two years for advertising to promote the country locally and abroad, where eco - tourism, along with business and shopping tourism will be part of the arguments used to attract tourists."

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The Tourism Authority of Panama will directly hire an advertising agency to develop two years of international promotion campaigns.

The head of the entity, Gustavo Him, told Prensa.com that "... the call began last week and they expect to receive six proposals in the month of May." The decision not to invite tenders and make a direct hire was made by the National Tourism Council, who came to this conclusion because of the delays that occurred in the process of defining the tender.

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The agencies BBDO, BB & M, and the consortia Team Tourism 16-17 and La Union Zaga submitted similar bids for $4.5 million to design and produce the country's tourism campaign.

From a statement issued by the Tourism Authority of Panama:

The Tourism Authority of Panama, held on Monday, March 28, tender act 2016-1-45-0-08-AV-008 805 to select an advertising agency to be in charge of the design and production of a national tourism advertising campaign.

Panama: Tourism Promotion Put Out to Tender Again

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The Tourism Authority will publish a new specification after the initial tender was declared void because the only bidders belonged to the same conglomerate.

The evaluation committee appointed by the Tourism Authority of Panama (ATP) has annulled the act of tendering design services and production of an advertising campaign, development of media plans, patterns in traditional and digital media and media monitoring in Panama.

Ecotourism in Guatemala

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Ecotourism, which produces and promotes new centers of attraction for tourists in the highlands, the southern coast, the east and north of the country, requires more momentum.

From the Journal of Business & Industry by the Chamber of Industry in Guatemala:

It's time to give greater impetus to ecotourism

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