Panama: Strategy Defined for Attracting Tourists

In coordination with the guild of private companies the Tourism Authority of Panama has announced the beggining of the international campaign "Vive Panamá".

Tuesday, October 14, 2014

At a meeting between government officials and companies in the sector strategies and development plans for the tourism industry in the medium term were reviewed.

The manager of the Tourism Authority of Panama (ATP), Jesus Sierra Victoria, reported that for November the ATP will bring forward the campaign "Vive Panamá" which begins on the 1st and ends on the 31st, with offers for tourists, including dining and shopping .Tourists will receive personalized attention at airports with information on tourist sites in Panama, he added.

Sierra Victoria added that the tourism products from the interior of the country will also be incorporated into the strategy.

More on this topic

Contract to Promote Tourism in Panama Approved

August 2016

A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally.  

The implementation of the international tourism promotion campaign will take place between 2016 and 2018, and will consist of a comprehensive promotion strategy, both online and using traditional advertising, public relations and trade marketing (activations) to promote Panama internationally.

Cruises: New Arrival in Panama

February 2015

The Spanish company Pullmantur has announced that the ship Zenith, with capacity for 1800 passengers, will begin docking in Panama from December this year.

From a statement issued by the Tourism Authority of Panama (ATP):

The Spanish tourism group Pullmantur said on Thursday that the company is committed to cruise tourism in Panama, so will soon allocate another ship for Panama's important marine tourism circuit.

Panama to Construct Highway Rest Stations

September 2014

The government announced that it will construct the stations at 80 kilometer intervals along the Pan American Highway and they will feature restaurants, parking and small stores.

From a statement issued by the Tourism Authority of Panama (ATP):

PANAMA September 25 (ATP) - The Tourism Authority of Panama (ATP) has developed a series of initiatives such as tourist resorts along the Pan American Highway, informed the Administrator of the institution, Jesus Sierra Victoria during the XIV International Tourism Forum PANAMCHAM, which took place at the Sheraton hotel.

Tourism strategy for Panama

August 2014

The Chamber of Tourism and the Tourism Authority of Panama have presented a tourism promotion strategy to increase the number of visitors during November.

From a statement by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP):

With the support of the Tourism Authority of Panama (ATP), the Chamber of Commerce, Industries and Agriculture of Panama and CAMTUR have presented a tourism strategy to boost the tourism sector.

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