Although the strip of beach in the Panamanian Pacific does not yet meet the international standards required to be considered a renowned tourist destination, the owners of hotel businesses in the area believe that the area's potential is interesting and could be further exploited. At the moment there are less than 5 thousand rooms and although there is the Scarlett Martinez airport, the only flights that arrive frequently are charter flights.

See also: "Incentives for Local Tourism in Panama"

Fernando Duque, secretary of the board of directors of Bristol Hospitality Group, that operates the hotel The Buenaventura, told Prensa.com that   "...  a brand needs to be created that identifies the beach destination.'The area is individually marketed as Farallón, Rio Hato, Playa Blanca, and that does not allow it to have a single identity that would make it possible to market the destination properly.'"

"... Jorge Loaiza, advisor of the Decameron chain, believes that in addition to a unifying brand, an instrument or incentive is needed that would make the big chains cast their eyes back on Rio Hato."

Source: Prensa.com

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