Panama: Problems in Tender to Promote Tourism

The Tourism Authority is thinking about aborting the $5 million tender process seeing as the only two companies involved belong to the same advertising conglomerate.

Friday, February 19, 2016 reports that "... Although six firms had shown interest in the $5 million contract, in the end only Publicuatro (P4 Ogilvy) and Consortium Turi1617 (composed of the companies Cerebri Y & R and Nexos Grey) reached the final stages. "The ATP is considering canceling it and eventually holding a new process for awarding a contract for a nationwide tourism promotion strategy.

"... Both companies offered $4.5 million, $500,000 below the reference price set out in the specification. "

"... When asked about the issue, Gustavo Him, administrator of the ATP, said they are only waiting for the opinion of the commission which must assess the fact that both companies have the same shareholders. If canceled, Him said they will have to make a new announcement in the coming weeks, as it is urgent to have a national campaign to promote domestic tourism, not only during holidays, but throughout the year. "

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More on this topic

Awards: Tourist Promotion for $4.5 million

April 2016

The consortium of advertising agencies Team Tourism 16-17 Team won the contract to design and implement the internal tourism promotion campaign with a proposal of $4.5 million.

According to the evaluation committee, the consortium made up of the companies P4 Ogilvy, Cerebro Y & R and Nexos Grey submitted the best technical proposal and met all the requirements for creativity and experience requested by the Tourism Authority of Panama (ATP).

More Delays to Tourism Promotion in Panama

March 2016

After having canceled the first contest, there has now been a second postponement of the date for receipt of bids in the tourism promotion tender worth $5 million.

The tender to design and implement a campaign of domestic tourism promotion in Panama has in the past had its reference amounts changed, time limits and specifications changed, and the contest has even been declared void.

Panama: Tourism Promotion Put Out to Tender Again

March 2016

The Tourism Authority will publish a new specification after the initial tender was declared void because the only bidders belonged to the same conglomerate.

The evaluation committee appointed by the Tourism Authority of Panama (ATP) has annulled the act of tendering design services and production of an advertising campaign, development of media plans, patterns in traditional and digital media and media monitoring in Panama.

Panama: $5 million Tourism Tender Postponed

January 2016

At the request of the bidders the Tourism Authority has extended the deadline for submission of bids for the domestic tourism promotion campaign, until 12 February.

The agencies Publicuatro Ogilvy & Mather, Starcom MediaVest Group, Cerebro JCM Publicidad, R Publicidad/ BBDO, Nexos Publicidad and BBM Publicidad, who are interested in bidding for the right to develop the campaign to promote domestic tourism, have asked the Government for more time to prepare their proposals.

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