Panama: Modernized Tourism Plan Urged

In order to achieve maximum growth potential and position themselves as a major destination in the region, it is imperative to update the Master Plan for Tourism, developed in 2007.

Wednesday, February 11, 2015

In the view of tourism enterprises, some of the factors that need to be strengthened are related to the creation of a plan to boost tourism products, work with indigenous regions to boost tourism in these areas, update sector priorities and above all to create the concept of clusters, "... conglomerates which form a more integrated tourist circuit."

Jaime Campuzano, President of the Chamber of Tourism in Panama, told that "... It's been several years since the master plan for the sector was developed, and the situation in the world and Panama has changed, therefore there needs to be a long term vision for this industry, going up to 2025. We are not talking about five years, but a decade. I feel it is time there was review as it will help the planning of actions not only for promotion but also investment and infrastructure. "

"... The current tourism master plan speaks about regions or tourist development sites, however it is thought that now the format of clusters should be created. For example, a cluster in Cocle, Chiriqui, Bocas del Toro, Pedasi, and more than one region, is a product which integrates several areas with tourism potential and infrastructure to turn this place into an exportable product. "

More on this topic

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Nicaragua Tourism Plan Announced

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The Nicaraguan Institute of Tourism has unveiled a strategy which aims to increase the number of tourists especially in summer, promoting the main tourist routes in the country.

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Tourism strategy for Panama

August 2014

The Chamber of Tourism and the Tourism Authority of Panama have presented a tourism promotion strategy to increase the number of visitors during November.

From a statement by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP):

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As part of the proposal for Fomilenio II, the government has announced several projects for creating a nucleus of attractions in various parts of the coastal zone.

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