Panama Increases Tourism Promotion in the E.U.

The Panamanian Tourism Authority will increase the promotion of tourism in the old continent.

Wednesday, June 15, 2011

To reach the greatest audience in the process of promoting tourist attractions in Europe, the Panamanian Tourism Authority, has hired six public relations firms in different European countries, which will disseminate information through tourist operators and agencies.

An article in Prensa.com notes: " A five-day tour the main destinations in Panama has been scheduled for the end of June for representatives of public relations firms . Yenia Zaba, from the company Kprn, said that Panama is being marketed as a destination for couples rather than families, mainly because of the distance, which makes it an expensive option for European tourists to come with families. Between January and April 45,000 European tourists visited the country. "

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More on this topic

Costa Rica Wants to Attract European Tourists

May 2013

On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.

From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):

The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.

Panama Wants to Attract Brazilian Tourists

August 2011

The country will be promoted as a shopping destination to foster the entry of tourists from Brazil.

Strong economic growth in Brazil and appreciation of its currency against the U.S. dollar has made Brazilians the most attractive tourists in Latin America.

Panama has benefited from this, and in recent months the number of tourists from Brazil entering the country has increased significantly.

Panama's Tourism Promotion Strategy

December 2010

Insights into the country's strategy for promoting itself as a touristic destination and for improving its tourism infrastructure and services.

Although the major tourist markets for Panama are still Latin America and the United States, for 2011 the National Tourism Authority has decided to focus promotional efforts in Europe.

Panamanian Tourism Negotiates Promotion with Iberia

August 2010

The country's tourism authority and the Spanish airline are in discussions for a $4 million shared publicity agreement.

The contract, which could be signed this week, will promote the country in Europe as a tourist destination and consolidate the direct flights operated by the carrier to Panama.

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