To reach the greatest audience in the process of promoting tourist attractions in Europe, the Panamanian Tourism Authority, has hired six public relations firms in different European countries, which will disseminate information through tourist operators and agencies.

An article in Prensa.com notes: " A five-day tour the main destinations in Panama has been scheduled for the end of June for representatives of public relations firms . Yenia Zaba, from the company Kprn, said that Panama is being marketed as a destination for couples rather than families, mainly because of the distance, which makes it an expensive option for European tourists to come with families. Between January and April 45,000 European tourists visited the country. "

Source: Prensa.com

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