Panama: Digicel and Claro with 30% of Market in 2015

Pyramid Research predicts that Digicel will reach 21.3% of the mobile market and Claro 11.7% in 2015.

Tuesday, December 14, 2010

The research firm expects the market to continue growing hand in hand with increased demand for data services, but it is close to saturation point, with a penetration of 137% in late 2010.

According to Pyramid, Claro and Digicel will take market share from dominant Cable & Wireless and Movistar, especially in prepaid phones, where there will be "fierce price competition."

"The implementation of number portability in 2011 will reinforce this trend," said Eulalia Marin-Sorribes, an analyst at Pyramid.

More on this topic

Digicel to Invest $100 million in Panama

June 2011

The company, which has operated in the country since 2008, is to invest in expanding its voice and data network.

The company currently has 25% of the telecommunications market in Panama and has set a short term goal to position iteself in second place among companies operating in the market.

Panama: Strong Competition in Cellular Telephone Services

April 2009

The four mobile phone companies will compete for the market with heavy promotions and aggressive strategies in Panama.

Competition between Digicel, Telefónica Movistar, +Mobile Cable & Wireless and Claro in order to attract more customers with prepaid service plans has increased.

Digicel enters cellular competition in Panama

December 2008

Digicel Panama, announce its strategy that the company will use to start competing this month in Panama against Cable & Wireless and Telefonica Movil.

The operations of Digicel starts with an investment of more than $350 million, a new GSM/EDGE network and the opening of the more than 100 exclusive stores countrywide on Tuesday.

Digicel and Claro sign contracts for Panama wireless concessions

May 2008

Ireland-based Digicel and Claro, a unit of Mexico's América Móvil, signed contracts for the provision of wireless service in Panama, where their concessions oblige them to install four radio bases.

Manuel Troitiño, telecommunications director of the National Public Services Authority (ASEP), said both companies would have to apply to ASEP for frequencies or microwave links between the radio bases.

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