Panama Contracts Conventions Marketing

The Tourism Authority (ATP) has awarded a contract to the consultation company Consulting Inc. and Business Tourism Services (BTS), with the aim of reforming the present Bureau of Conventions.

Thursday, September 13, 2012

With the reform of the current Bureau authorities are counting on an increase in the arrival of conventions in the country and in this way increase the number of tourists.

Solomon Shamah, administrator of the ATP told media that the initiative comes at a time when the number of tourists is not enough to absorb the 4,000 hotel rooms that have been added in recent years.

According to the contracts, which are awaiting the approval of the General Controller of the Republic, the Canadian company Intervistas Consulting Inc. would be responsible for creating the structure of the Destination Marketing Organization (DMO) . Meanwhile BTS would develop the marketing and sales plan for the next five years.

"The DMO to be created in Panama would have a board of directors and would be an independent body of the ATP.
Shamah said that at the moment the bureau does not have the funds to look for large scale events and the Government would initially assume the start up costs. Although nothing is firm yet, the annual contribution of the ATP could reach $200,000", reported

More on this topic

Request for Resumption of Marketing Convention in Panama

July 2014

Tourism companies propose to boost the capabilities of the Destination Marketing Organization bureau and turn it into a public-private entity separate from the ATP.

Tourism entrepreneurs are asking the new government to revive the campaign to promote the country as a destination for convention tourism and expedite the negotiation of agreements with foreign airlines in order to increase the flow of tourists and improve the hotel occupancy rate, which is currently 59%, due to an oversupply of rooms.

Public-Private Partnership to Promote Tourism

August 2013

The Conventions Bureau will be dedicated to the promotion and sale of conferences and conventions in Panama.

The initiative was announced during the Executive Meeting -New Opportunities for the Tourism Sector, attended by members of the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP) and the Tourism Authority of Panama (ATP).

Panama: Lodging Tax Could Increases to 11%

June 2013

The proceeds will pay for the costs of the Convention and Visitors Bureau of Panama, an office dedicated to promoting the country as a venue for conferences and conventions.

The Tourism Authority of Panama could increase between 0.5% and 1% the lodging tax which is currently 10%.

International Conventions Boost Hotel Business

May 2013

The act of holding conventions in Panama has intensified areas such as transportation, lodging and shopping, and its contribution to GDP is projected for this year at $32 million.

According to the Tourism Authority of Panama (ATP), the IX World Congress and celebration of 50th anniversary of the World Missionary Movement's work, held at the Figali Convention Center, generated 20,000 room nights and provided $5 million.

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