Panama: Step backwards in Tourism Promotion

The Tourism Authority will no longer pay airlines as part of the strategy to attract new flights to the country, replacing the strategy with other financial support schemes.

Thursday, October 29, 2015

Despite the proven success of the strategy to financially support international airlines so that they include Panama among their destinations, the Tourism administrator has announced that because the Comptroller "does not look favourably" on this promotion mechanism, they are evaluating others under which a better return on investment can be measured.

See: "Want More tourism? Pay the Airlines"

Gustavo Him, administrator of the ATP, "... said that they will cease paying the agreements signed with the previous administration, as it is the responsibility of the country to meet its commitments. Most of these agreements had a duration of three to four years and a payment was established for each frequency, ranging between 200 and 250 thousand dollars.

Prensa.com reports that "...He said that ... they are developing a mechanism to quantify the return on investment, and then create a support mechanism for airlines that decide to fly to Panama. 'All of them ask us for support, but we should be cautious, because if we give money to all of them [airlines], we will run out of money'. "



More on this topic

Panama: How the Tourism Promotion Fund will Function

March 2017

The maximum amount that the Tourism Authority will provide will be $20 million a year, and it may also receive private contributions and contributions from international organizations.

In contrast to what was initially proposed, the Tourism Authority of Panama will not allocate more than $20 million for the tourism promotion fund. These resources will come from the revenue generated by tax collections at Tocumen airport.

Convention Tourism in Panama

June 2016

On June 21 and 22 local and foreign tourist companies will be meeting to discuss issues such as using technology as a tool for promotion and hearing about successful experiences from other countries.

From a statement issued by the Tourism Authority of Panama:

The Tourism Authority of Panama (ATP) and the Panamanian Chamber of Tourism (CAMTUR) will be holding from June 21 to 22 the first National Tourism Convention "Juntos por Panama" (CONATUR), to establish a strategy with all stakeholders in the sector, which will strengthen the country's tourism supply.

Insufficient Demand for Panama - Dubai Flight

March 2016

Panamanian authorities are contradicting one another regarding Tocumen Airport's ability to host flight operations from the Emirates and has confirmed they have been delayed due to lack of passengers.

Emirates airline has suspended the opening of the Panama-Dubai flight because of lack of passengers, confirmed Gustavo Him, CEO of the Tourism Authority of Panama (ATP).

Charter Flights to Panama

September 2011

The companies Aventura 2000 and Turista Internacional will start running charter flights to Panama from May 2012.

Providing daily flights, the companies will serve markets in Mexico, Central America, Venezuela, Ecuador and Colombia.

The operation is supported by the Panamanian Tourism Authority (ATP) who are giving funding of $2.5 million for the project, of which $ 250 thousand will be used for marketing plans and the rest will go towards buying seats that the companies are not able to sell, indicated Solomon Shamah, administrator of the ATP.

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