Panama: $5 million Tourism Tender Postponed

At the request of the bidders the Tourism Authority has extended the deadline for submission of bids for the domestic tourism promotion campaign, until 12 February.

Thursday, January 28, 2016

The agencies Publicuatro Ogilvy & Mather, Starcom MediaVest Group, Cerebro JCM Publicidad, R Publicidad/ BBDO, Nexos Publicidad and BBM Publicidad, who are interested in bidding for the right to develop the campaign to promote domestic tourism, have asked the Government for more time to prepare their proposals.

According to, the Tourism Authority of Panama (ATP) agreed to the proposal, meaning that the new deadline will be February 12 rather than January 27 as had been established. "... The contract will run for two years and the government will invest $5 million in developing a strategy that encourages travel into the country," noted an article.

More on this topic

Awards: Tourist Promotion for $4.5 million

April 2016

The consortium of advertising agencies Team Tourism 16-17 Team won the contract to design and implement the internal tourism promotion campaign with a proposal of $4.5 million.

According to the evaluation committee, the consortium made up of the companies P4 Ogilvy, Cerebro Y & R and Nexos Grey submitted the best technical proposal and met all the requirements for creativity and experience requested by the Tourism Authority of Panama (ATP).

Panama: Four Offers for Tourism Promotion

March 2016

The agencies BBDO, BB & M, and the consortia Team Tourism 16-17 and La Union Zaga submitted similar bids for $4.5 million to design and produce the country's tourism campaign.

From a statement issued by the Tourism Authority of Panama:

The Tourism Authority of Panama, held on Monday, March 28, tender act 2016-1-45-0-08-AV-008 805 to select an advertising agency to be in charge of the design and production of a national tourism advertising campaign.

Panama: Tourism Promotion Put Out to Tender Again

March 2016

The Tourism Authority will publish a new specification after the initial tender was declared void because the only bidders belonged to the same conglomerate.

The evaluation committee appointed by the Tourism Authority of Panama (ATP) has annulled the act of tendering design services and production of an advertising campaign, development of media plans, patterns in traditional and digital media and media monitoring in Panama.

Panama: Problems in Tender to Promote Tourism

February 2016

The Tourism Authority is thinking about aborting the $5 million tender process seeing as the only two companies involved belong to the same advertising conglomerate. reports that "... Although six firms had shown interest in the $5 million contract, in the end only Publicuatro (P4 Ogilvy) and Consortium Turi1617 (composed of the companies Cerebri Y & R and Nexos Grey) reached the final stages.

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