Panama to Tender Advertising Services

The Tourism Authority is preparing to announce in September an international tender to hire an advertising agency to promote the country's tourism destinations abroad.

Thursday, August 28, 2014

According to Jesus Sierra, head of the Tourism Authority of Panama (ATP), the contract will be for a period of 12 months with the possibility of extending it for a year.

Prensa.com reports that "...For now, the ATP is evaluating terminating the advertising contracts awarded during the previous government, considering that they have little scope. Among them will be the one that was signed with the company Conde Marketing SRL, which was to promote Panama in boxing evenings in Argentina. The contract is for $1.3 million and is valid until the end of 2014".



More on this topic

Awards: Tourist Promotion for $4.5 million

April 2016

The consortium of advertising agencies Team Tourism 16-17 Team won the contract to design and implement the internal tourism promotion campaign with a proposal of $4.5 million.

According to the evaluation committee, the consortium made up of the companies P4 Ogilvy, Cerebro Y & R and Nexos Grey submitted the best technical proposal and met all the requirements for creativity and experience requested by the Tourism Authority of Panama (ATP).

Panama: Tourism Promotion Put Out to Tender Again

March 2016

The Tourism Authority will publish a new specification after the initial tender was declared void because the only bidders belonged to the same conglomerate.

The evaluation committee appointed by the Tourism Authority of Panama (ATP) has annulled the act of tendering design services and production of an advertising campaign, development of media plans, patterns in traditional and digital media and media monitoring in Panama.

Panama: Problems in Tender to Promote Tourism

February 2016

The Tourism Authority is thinking about aborting the $5 million tender process seeing as the only two companies involved belong to the same advertising conglomerate.

Prensa.com reports that "... Although six firms had shown interest in the $5 million contract, in the end only Publicuatro (P4 Ogilvy) and Consortium Turi1617 (composed of the companies Cerebri Y & R and Nexos Grey) reached the final stages.

Panama Prepares Tender for Advertising

November 2014

The new tender for international advertising services by the Panama Tourism Authority should be published by December and the contract should be for a period of two years.

The Tourism Authority of Panama (ATP) finally announced that by the end of 2014 it will publish the specifications for the tender which was scheduled for last September, to award a service contract to promote tourism in the country which since 2012 has been been managed by the institution.

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