Own Brands in Panama

Supermarkets are one of the outlets where the most own brand labels can be found, and these products are gaining ground as consumers perception over their quality improve.

Tuesday, March 24, 2015

Currently in Panama 2% of supermarket sales correspond to own or private brand labels and 64% to cheaper brands, according to studies cited by Martesfinanciero.com.

The low penetration of these kinds of brands in the Panamanian market represents a growth opportunity, mainly because the perception that consumers have of such brands is changing, both regionally and globally.

Randall Hernández, professor of marketing at the American University of Panama, told Martesfinanciero.com that "... Among the advantages of having own brands are price, cost of production and greater control over the distribution channel. The risks decrease because you can supervise operations more accurately and play around with cash flow in each product category. The Panamanian market still has far to go. If you look closely, this trend creates more competition. "

Virginia Solis, manager of own brands at Machetazo Group, added, "... The incorporation of own brands is profitable whenever you have an important volume that allows for good negotiations with suppliers. With that you can obtain better profit margins, compared with the leaders of the various segments. "

Do you need more information about your business sector?

Request more information:








this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

Mass Consumption, Expenditure and Private Brands

February 2020

At the end of 2019, Central American consumers reduced their spending on mass consumption products, and at the same time they started to opt for low-price brands, which are generally typical of the retail sector chains.

It is estimated that during the fourth quarter of last year consumers in the region spent 3% less on mass consumer products. Despite this decline, the frequency of purchases remained largely unchanged.

Private Label: Arrived to Stay?

August 2019

In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying.

Globally, the tendency to buy private label products is becoming more and more evident in markets, as companies engaged in the retail trade of other products, such as supermarket chains, are capitalizing on their experience by placing their own products and competing with their suppliers.

Rise of Own Brand Labels in Peru

April 2015

Eight in ten Peruvians buy own brand label products, with bread, rice and oil having the most presence in supermarkets

From a statement issued by the Costa Rican Foreign Trade Promotion Office:

Peruvians prefer to shop in supermarkets, because of the variety of products on offer , as well as for reasons of safety and comfort.

Consumption in Central America: Some Rise and Others Fall

March 2015

In 2014 the volume of household consumption increased by 16% in Nicaragua, 7% in El Salvador, 5% in Panama and 6% in Guatemala, while in Costa Rica and Honduras it fell by 1% and 5%, respectively.

Panama stands out because of the rapid growth of its economy in recent years, which is currently visible in the consumption of its inhabitants, which in 2014 grew by 5% in turnover.

 close (x)

Receive more news about Commerce

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Butterfly PR Studio

Organization that operates in Panama.
Phone: (507) 214 4643

Company Profile

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Jul 3)
Brent Crude Oil
42.9
Coffee "C"
103.20
Gold
1,787
Silver
18.26