Outdoor Furniture: Changes in Interest

Between July and October 2020, the number of people in Guatemala exploring options for buying barbecue grills online increased by 51%, while the number of Costa Rican consumers looking to buy garden furniture grew by 39%.

Monday, November 30, 2020

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

For this analysis, CentralAmericaData collected data on the number of Central American consumers who in July showed their interest in purchasing an item or piece of furniture for outdoor use via online. In October, the same information was collected again and the variations reported in the quarter in question were evaluated.

Details of some of the most outstanding findings:

Between July and October in Panama the number of consumers looking to buy accessories for barbecue grills increased 135%. In El Salvador the increase in the number of people who tried to buy this type of item was 267% and in Honduras a 248% variation was reported.

For the months in question, the number of Guatemalans looking to buy outdoor structures or garden sheds decreased by 70%, in Costa Rica there was a variation of -36%, and in El Salvador the number of consumers interested in this type of product decreased by 24%.

Regarding the garden furniture market, for the months under analysis in Panama there was a 50% variation in the number of people looking to buy this type of item, in Honduras the percentage change was 46%, in Guatemala 33% and in El Salvador 34%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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