Organic Food: Opportunities in the Crisis

Because in this context of health crisis consumers take more care of their food, companies in the Costa Rican market dedicated to the production and marketing of organic food have managed to take advantage of the business opportunities that have arisen.

Monday, April 5, 2021

Analyses carried out at a global level, agree that driven by the search for benefits for their health and immune system, in the current context of changing habits, consumers are beginning to prefer fresh foods more than packaged or processed ones.

You may be interested in "Vegetarian Food: Trends in Central America"

In Costa Rica this trend is already evident. According to representatives of the company Armonia Agricultura Organica Integrada, in this scenario of economic crisis, the company managed to increase its sales.

Jose Andres Aguilar Ellis, administrator of the company, told that "... in the midst of the pandemic, sales increased significantly on the online purchase platform, a system that together with the home delivery service already existed before the sanitary emergency."

See "Agricultural inputs: Opportunities in Mexico"

Aguilar added that "...'also, as this pandemic issue has been a health issue, people have sought to be more concerned, to take care of themselves, about what they consume, so this has been an opportunity for us'."

According to Armonia's directors, one of the most important challenges of this type of business is to obtain the certifications of the food that is marketed.

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