Opportunity for Light Products in Europe

Sales of beverages and low-calorie foods such as cereals and snacks, have picked up in the old continent.

Tuesday, December 3, 2013

From an article by the Costa Rica Foreign Trade Promotion Office (PROCOMER):

Sales of products and low-calorie drinks have risen in Europe, according to the consulting firm Mintel, after a decline in 2004. According to Laura Jones, analyst at Mintel, the rise in demand for these products is driven by the popularity of low calorie diets such as Atkins, which has led people to be more aware of the amount of calories and carbohydrates they are consuming." This increased awareness has been promoted by some consumers. In Europe recently low-calorie products have been launched which have introduced a wide range of products that are normally associated with carbohydrates."

This year, 10% of low calorie product and drink launches were of pasta and bakery products. The bread category accounted for 9% of the launches, while snacks, cereals and energy bars accounted for 8 %. Among the countries which have seen the highest levels of innovation in these types of products are France (17%), and Germany and Spain (15%).

More on this topic

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Food distribution companies have recorded an increase in sales of products which are low-calorie, natural and gluten free.

Rita Gutierrez, manager of Marketing and Corporate Affairs at Grupo Rey told Martesfinanciero.com that "... For two years we have noticed a significant increase in demand for healthy products on the shelves of supermarkets, as consumers have changed their lifestyle and are looking for a new ways of eating.

Growing Demand for Gluten Free Products in the U.S.

November 2013

At the end of 2013 sales of these products could reach $10.5 billion which represents an increase of 44% since 2011.

From an article by the Costa Rican Trade Promotion Office (PROCOMER) :

The popularity of gluten-free products continues to grow in the United States, driven not only by people with celiac disease and those who do not suffer from wish to avoid consuming wheat protein as a preventative measure but also by those aiming to lose weight by stopping consumption of wheat-based products. According to Mintel, 35 % of buyers of gluten free products buy them because they are healthier and 27% buy them because they think it will help in their efforts to lose weight, 21% because they are low in carbohydrates and only 15% for a household member who is gluten intolerant.

Consumption of Seafood in U.S.

August 2013

Consumption of sea products has grown by 14.6% over the past five years, with new food trends in America and cultural aspects motivating the increase.

From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

According to a study by Mintel, the consumption of fish and seafood in the U.S.

U.S. Promotes Sale of Healthy Snacks in Schools

July 2013

An announcement has been made of new nutritional standards to be implemented in schools across the country, which include foods groups such as whole grains, low-fat dairy, fruits, vegetables and protein.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

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Gluten-free food business for sale

Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand.
The OHNE brand has 8 product lines: square bread, sweet...

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