Online Shopping Intention: What's Going on in Honduras?

Between July and October of this year, the number of consumers in the Honduran market who were trying to buy a decorative living room table online increased by 87%, and the number of people looking to buy a house decreased by 25%.

Thursday, October 29, 2020

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

For this analysis, CentralAmericaData collected data on the number of Honduran consumers who showed their interest in purchasing various products and services online in July. In October, the same information was collected again and the variations reported in the quarter in question were evaluated.

Details of some of the most outstanding findings:

Insurance: When analyzing the potential demand for this type of service, it can be seen that the number of people seeking to purchase automobile insurance increased by 16% and the number of consumers who explored options to purchase life insurance decreased by 15%.

Vehicles: For the months under analysis, nationwide, the number of consumers who explored options to purchase a Mitsubishi brand vehicle increased by 39%. In the case of those who expressed interest in buying a Honda vehicle, it decreased 39%.

Consumer electronics: In this market, there was a 36% increase in the number of people in the country looking to buy televisions, and a 19% decrease in the number of consumers trying to buy Xbox brand video game consoles.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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