Online Sales: What are Consumers Looking for?

Personal care items, vehicle accessories, food and beverages are some of the products most demanded by consumers, who have migrated to digital platforms to make their purchases.

Wednesday, April 15, 2020

In the current scenario of confinement due to the health crisis in the region, consumers have disappeared from physical stores and have migrated to digital platforms to buy their products.

See "New Commercial Reality: How to Reach Customers"

"... Among the sectors favored in online shopping are cleaning and personal hygiene products. This is followed by cosmetics and perfumes, car and motorcycle accessories, food and beverages, and construction materials and tools," Elfinancierocr.com reports.

Also see "What does the High-Purchasing Power Consumer Want?"

The article adds that "... Other products with good results have been sportswear and accessories for home exercises, decoration products, products for children, and office supplies."

According to the experts, in this new commercial reality the interaction between consumers and brands is changing, a situation that could be perpetuated in the medium and long term, since the new digital habits are expected to be maintained, even after the crisis is over.

In this context of changes in consumer habits, CentralAmericaData has information on the location of consumers, their characteristics and purchasing power, the market potential for home delivery in an area, delivery times and other data, for any city in the region.

We have detailed information about consumers' interests, preferences and characteristics in all Central American markets. By combining socio-demographic variables with mining methods and macro-data analysis, we can identify consumer behavior patterns in any business sector.

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More on this topic

Online Sales: What Guatemalans are Looking for

August 2020

Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Online Purchasing: What are Hondurans Looking for?

August 2020

Of the total number of people in Honduras who are looking to purchase products and services online, 21% are trying to hire an educational service, 20% are exploring options to access some financial service and 13% are looking to buy a home and garden item.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Effective E-Commerce to Keep It Going

May 2020

Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.

In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.

Consumers in the New Commercial Era

April 2020

Less impulsive and more reasoned purchasing decisions and the search for product and supplier information on the Internet and social networks are some of the characteristics of consumers in the new business environment.

Given the spread of covid-19, health authorities in Central American countries have been forced to restrict the mobility of people and have chosen to close most commercial establishments.

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