In the current scenario of confinement due to the health crisis in the region, consumers have disappeared from physical stores and have migrated to digital platforms to buy their products.

See "New Commercial Reality: How to Reach Customers"

"... Among the sectors favored in online shopping are cleaning and personal hygiene products. This is followed by cosmetics and perfumes, car and motorcycle accessories, food and beverages, and construction materials and tools," Elfinancierocr.com reports.

Also see "What does the High-Purchasing Power Consumer Want?"

The article adds that "... Other products with good results have been sportswear and accessories for home exercises, decoration products, products for children, and office supplies."

According to the experts, in this new commercial reality the interaction between consumers and brands is changing, a situation that could be perpetuated in the medium and long term, since the new digital habits are expected to be maintained, even after the crisis is over.

In this context of changes in consumer habits, CentralAmericaData has information on the location of consumers, their characteristics and purchasing power, the market potential for home delivery in an area, delivery times and other data, for any city in the region.

We have detailed information about consumers' interests, preferences and characteristics in all Central American markets. By combining socio-demographic variables with mining methods and macro-data analysis, we can identify consumer behavior patterns in any business sector.

Source: elfinancierocr.com

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