Online Sales: What Guatemalans are Looking for

Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.

Monday, August 24, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Data from the interactive system is needed to determine which of the group of people in the digital environment are interested in buying electronic equipment, 21% of the total are looking for cell phone accessories and 5% are trying to buy a video game console.

The report details that at the end of June 2020 in the Guatemalan market, of the total of consumers that were looking for an educational service through the Internet, 16% were interested in educational services for primary and secondary schools, and 13% were trying to access foreign language courses.

When analyzing consumers looking to buy a vehicle, the information system explains that 9% of the total number of Guatemalans who try to purchase a vehicle on the Internet, explore options for Suzuki brand units.

CentralAmericaData has a complete information system to analyze the interests of consumers in any country in the region, allowing companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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