Online Sales: Potential Market for Footwear

In Central America, more than one million people are looking to buy some type of footwear online, and of this group of consumers, approximately 18% explore options to acquire boots.

Tuesday, September 1, 2020

CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

In the Panamanian market, of the total number of consumers who are currently looking to buy some type of footwear through the Internet, 81% explore options to acquire sports footwear.

The interactive information system details that in the Costa Rican market, close to 20 thousand people are looking to acquire a pair of boots and in Honduras, more than 75 thousand consumers are trying to buy sports shoes.

In El Salvador, of the total number of consumers who are looking to buy shoes through the Internet, 3% try to buy dress shoes, while in Guatemala that proportion rises to 4%, and in Nicaragua to 2%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

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The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

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