Online Sales: Potential Market for Footwear

In Central America, more than one million people are looking to buy some type of footwear online, and of this group of consumers, approximately 18% explore options to acquire boots.

Tuesday, September 1, 2020

CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

In the Panamanian market, of the total number of consumers who are currently looking to buy some type of footwear through the Internet, 81% explore options to acquire sports footwear.

The interactive information system details that in the Costa Rican market, close to 20 thousand people are looking to acquire a pair of boots and in Honduras, more than 75 thousand consumers are trying to buy sports shoes.

In El Salvador, of the total number of consumers who are looking to buy shoes through the Internet, 3% try to buy dress shoes, while in Guatemala that proportion rises to 4%, and in Nicaragua to 2%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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More on this topic

Online Business: What's Going On in Panama?

November 2020

When comparing July and October 2020, the number of consumers in the country who were exploring options to buy a Ford brand vehicle through the Internet increased 30%, and the number of people looking to buy a photographic lens decreased 29%.

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.

Footwear: Intention to Buy Online as of October 2020

November 2020

Between July and October 2020, the number of people in Costa Rica who were exploring options for buying sports shoes online decreased 26%, while the number of Honduran consumers looking to buy dress shoes increased 27%.

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.

Sporting Goods: Online Business Potential

September 2020

In Central America, nearly 900,000 people are looking to buy sporting goods online, and of this group of consumers, approximately 4% are exploring options to purchase swimming equipment.

CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

Consumer: What are they Looking to Buy Online?

August 2020

Of the total number of people in Panama who are looking to buy products and services online, 35% are trying to buy some type of electronic equipment, 30% are exploring options to purchase a vehicle and 26% are looking to hire some financial service.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

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