Online Sales Generate Loyal Customers

71% of consumers who buy online, return to buy again from the same vendor, whereas this percentage drops to 4% for purchases in physical stores.

Wednesday, October 24, 2012

An article in reviews the results of a study by the Spanish consultancy firm TNS, which highlights greater loyalty from online shoppers compared to traditional buyers.

"As a saving strategy, customers shopping in traditional establishments distribute their purchases over a larger number of establishments and increase purchasing frequency, which means, according to the consultant, there is an increase in the purchase of generic brands and less loyalty to establishments. Meanwhile, the virtual shopper has less diversity of businesses on the Internet and looks for a web service which is 'friendly' and 'agile' in order to facilitate their purchase. Once they find an online establishment that satisfies their expectations, they don’t tend to have much reason to change. "

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