Online Purchasing: What are Hondurans Looking for?

Of the total number of people in Honduras who are looking to purchase products and services online, 21% are trying to hire an educational service, 20% are exploring options to access some financial service and 13% are looking to buy a home and garden item.

Wednesday, August 19, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

The interactive report details that at the end of June 2020 in the Honduran market, of the total number of consumers who are looking for an educational service through the Internet, 13% are trying to access foreign language courses.

Data from the information system explains that of the group of people who in the digital environment show interest in hiring financial services, 6% of the total seek to hire a mortgage loan and 2% try to access a loan to buy a vehicle.

When analyzing consumers who seek to buy a home or garden product, the information system explains that 3% of all Hondurans try to purchase an air conditioning unit over the Internet.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, allowing companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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