New Commercial Reality: How to Reach Customers

Locating customers and estimating their potential consumption, choosing strategic locations for distribution points and calculating product delivery times are some of the tasks that occupy companies in this context of changing consumption patterns.

Monday, April 13, 2020

Many of the changes in purchasing patterns resulting from the crisis generated by the Covid-19 virus in the region will not be temporary; several of them are here to stay. This is forcing companies to review their distribution and marketing strategies for their products and services, and to implement changes quickly in order to adapt to the new commercial reality we face in Central America.

In times of quarantine, the modality of home delivery has taken on a relevance never seen before. At this time, knowing where your customers are and how to reach them, is the main concern of hundreds of companies in the region.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what their characteristics are. This allows us to find potential clients and explore the delivery times from any sales point.

For example, when analyzing Guatemala City, it can be seen that a sales point located on Calle Montufar in Zone 9 has, at a distance of only 5 minutes by car, a target market of 35 thousand people who together spend more than $4 million per month.

The interactive system shows that 53% of the total number of people are women. When reviewing the data of this group of consumers by age range, it can be noticed that approximately 50% are between 15 and 49 years old.




If the distribution point was located in Ciudad Cayalá and if the home delivery service used 15 minutes to travel by car, it could reach more than 100,000 people, who together spend more than $16 million a month.


In this scenario of changes in consumer habits, CentralAmericaData has information on the location of consumers, their characteristics and purchasing power, the market potential for home delivery in an area, delivery times and other data, for any city in the region.

Click here to request more information about the interactive maps of all the cities in Central America.

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More on this topic

The Value of Knowing Where Our Customers Are

May 2020

The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car.

At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

El Salvador: How to Reach Consumers?

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The Galerias Shopping Center in Escalon and its surroundings is a commercial point that in San Salvador has a large market of more than 318 thousand people, which can be covered with home delivery just 15 minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Commercial Metamorphosis: Where are the Consumers?

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Multiplaza Escazu and its surroundings is a commercial point that in Costa Rica monopolizes a captive market of more than 176 thousand people, which can be covered with home deliveries just 15 minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Sales Points and Potential Market

April 2020

The location of a sales point in any city in Central America can yield significantly different results, since the concentration of people on site, the expense they incur and the estimated time for home delivery in the area all have a significant influence.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers.

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