Nicaragua Begins Tourism Promotion Campaign

The international and local campaign that the tourism authorities has started running includes, among other things, advertising spots on board United Airlines flights.

Friday, February 2, 2018

Representatives of the Nicaraguan Institute of Tourism (Intur) reported that the market segments that will be promoted are low-density sun, beach, adventure or active tourism, nature, culture and identity tourism, rural community tourism, agrotourism and ecotourism and gastronomy.  It also includes business tourism, wellness, cruises and nautical tourism.

At the international level, digital campaigns will be carried out on platforms and social networks that include the North American market.  A 30-second spot will be scheduled in Times Square, New York and Canada.

At the national level, 17 capsules will be developed promoting the most important tourist destinations in the 15 departments and the two regions, as well as 12 digital magazines, production of a biweekly micro news program and the creation of an institutional channel with a TV schedule where Intur's work on promotion of events and destinations, among other things, will be advertised.

In addition, a 10-minute spot will be presented, promoting Nicaragua as a destination on the airlines United Airlines, Copa and Avianca, and the country will also be promoted as "land of lakes and volcanoes".

See full press release (in Spanish).

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