New image for TACA

TACA, the international airline for today's modern traveler, revealed its new image during an event at the El Salvador International Airport.

Thursday, September 25, 2008

"At TACA we are starting an integral transformation," said Roberto Kriete, President of the Board of Directors and CEO of TACA.
"We are aware of that the economic conditions that our industry is going through are complicated, however these changes that we are implementing in order to continue strengthening our airline, are a part of a long term strategy based on the knowledge of our clients' needs and our desire to fulfill them."

More on this topic

TACA Awaits Expansion of Salvadoran Airport

September 2012

Without ruling out the idea of building their own airport terminal, the airline will wait to see how the modernization works initiated by the Executive Port Commission (CEPA) evolve.

Fidel Chavez Mena, vice president and legal representative of TACA, said that after meetings with representatives from CEPA, they have agreed to wait and see how the financing of the works evolves.

New TACA Flights and Destinations

September 2009

The airline added flights to Orlando, Houston, Rotán, San Pedro Sula and Cancun.

From September 1st and up to November 15th, TACA Airlines will expand its destinations, as part of an effort to satisfy its clients and reactivate the commercial aviation market. Additionally, the airline is offering the Lima-Mexico route three times a week.

Pepsi Changes Image

June 2009

Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.

CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.

TACA renews website

November 2008

TACA presented its new website yesterday,, which was designed to offer improved services and easier access.

The new site makes accessing the site much easier, allowing users to get to any part of the site faster and with less clicks. The web page include the new image of the airline, which was launched as a part of an full remodeling that was announced on September 24.

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