In this context of commercial transformation, Guatemalan consumers have visited supermarkets less and have become more interested in e-commerce services. In addition, in recent weeks’ fast food has gained great interest among the population.
Monday, May 18, 2020
CentralAmericaData's interactive information system monitors in real time the change in consumer habits in all markets in the region, with detailed information essential for understanding the new commercial environment that has emerged in an accelerated manner.
Explained by the quarantine decreed by the health emergency resulting from the outbreak of covid-19, in Guatemala the mobility of consumers in residential areas rebounded, since at the beginning of May the trend registered a 21% increase compared to what was reported at the end of February.
As of 9 May, there was a drop in the number of people in the country who moved to locations identified as supermarkets or pharmacies, since -34% variation was reported with respect to the levels registered in the last week of February.
Along with this drop in visits to supermarkets, interest in e-commerce rebounded in recent weeks. The interactive information system details that in the Guatemalan market, the long term trend associated with the theme of e-commerce services, has reported a sustained rise since the beginning of 2019, and in the case of the short term trend, this has rebounded as of March 15.
Consumer interactions associated with fast food are among the trends that have gained the most ground in recent weeks. The figures show that as of March 15 the short-term trend has picked up.
Data explain that the short-term trend of the issue associated with kitchen appliances has gained interest in this context of confinement and change in consumer habits. The upturn is beginning to be evident as of March 1.
CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, allowing companies to project demand trends and anticipate the changes that will occur in the different sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.
The tool also includes data on consumer mobilization trends, their location, detailed information on their income level, their characteristics, purchasing power and interests. It also allows the dimensioning of the market potential of home delivery in a given area, delivery times and other data, for any city in the region.
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