New Reality, New Consumers

In this context of commercial transformation, Guatemalan consumers have visited supermarkets less and have become more interested in e-commerce services. In addition, in recent weeks’ fast food has gained great interest among the population.

Monday, May 18, 2020

CentralAmericaData's interactive information system monitors in real time the change in consumer habits in all markets in the region, with detailed information essential for understanding the new commercial environment that has emerged in an accelerated manner.

Explained by the quarantine decreed by the health emergency resulting from the outbreak of covid-19, in Guatemala the mobility of consumers in residential areas rebounded, since at the beginning of May the trend registered a 21% increase compared to what was reported at the end of February.

As of 9 May, there was a drop in the number of people in the country who moved to locations identified as supermarkets or pharmacies, since -34% variation was reported with respect to the levels registered in the last week of February.

Along with this drop in visits to supermarkets, interest in e-commerce rebounded in recent weeks. The interactive information system details that in the Guatemalan market, the long term trend associated with the theme of e-commerce services, has reported a sustained rise since the beginning of 2019, and in the case of the short term trend, this has rebounded as of March 15.

Consumer interactions associated with fast food are among the trends that have gained the most ground in recent weeks. The figures show that as of March 15 the short-term trend has picked up.

Data explain that the short-term trend of the issue associated with kitchen appliances has gained interest in this context of confinement and change in consumer habits. The upturn is beginning to be evident as of March 1.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, allowing companies to project demand trends and anticipate the changes that will occur in the different sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

The tool also includes data on consumer mobilization trends, their location, detailed information on their income level, their characteristics, purchasing power and interests. It also allows the dimensioning of the market potential of home delivery in a given area, delivery times and other data, for any city in the region.

Do you need to understand consumer behavior in the new business reality? Contact Us!








this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

Metamorphosis of the Salvadoran consumer

June 2020

The quarantine and restrictions decreed by covid-19 transformed consumer habits in El Salvador, and in this new context, consumer interest in fast food, e-commerce services and commercial vehicles has grown.

The interactive information system developed by CentralAmericaData monitors in real time changes in consumer habits in all markets in the region, with information that is essential for understanding the new business environment that has emerged quickly.

Costa Rican Consumer in the "New Normal"

June 2020

The social isolation and restrictions generated by covid-19 transformed the market dynamics in Costa Rica, and in this new business context consumers have increased their interest in food such as fruits and vegetables, e-commerce and pest control services.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Transforming the Nicaraguan consumer

May 2020

The outbreak of covid-19 generated strong changes in the dynamics of the markets in the region, and in this context, in Nicaragua consumers have decreased by 16% their visits to supermarkets and have increased their interest in e-commerce services.

The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all the markets of the region, with detailed information that is fundamental to understanding the new commercial environment that has emerged in an accelerated manner.

Latest Changes in Consumers

May 2020

Given a scenario of social distancing and changing shopping habits, consumers in Panama have decreased their visits to supermarkets and interest in e-commerce services has grown.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with detailed information essential to understand the new commercial environment that has emerged in an accelerated manner.

 close (x)

Receive more news about Business and Investment

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Professional ink refill franchise for sale

Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Oct 28)
Brent Crude Oil
40.04
Coffee "C"
108.4
Gold
1,893
Silver
24.135