In recent months and given the new commercial reality, interest in motorcycles has been increasing in the digital environment, a rise that can be explained by consumer behavior in all Central American markets.
Monday, September 28, 2020
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In El Salvador, the interactive report shows that between March 8 and April 19 in the digital environment, interest in this type of vehicle collapsed, but since the beginning of May the number of interactions began to increase. Until the end of August, searches were still on the rise.
In Guatemala, the volume of Internet and social network searches associated with motorcycles reported a sustained decline since March 8, but stopped falling on April 12, and since that date interest has been on the rise.
In Costa Rica, the interest under analysis has been rising since April 19th, a behavior that continued until the end of August. Honduras is a similar case to Costa Rica, since the interactions associated with the issue began to rebound in the Honduran market as of May 3.
The interactive system details that in the case of the Panamanian market, the trend shows a significant drop in consumer interest in motorcycles, which began on February 16. However, starting on April 26, the volume of searches in the digital environment shows a rebound that continued until August 30.
This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.
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