New Pizza Hut Brand: "PHD"

This new brand will be used to identify shops located at malls and express delivery services.

Tuesday, September 22, 2009

The original "Pizza Hut" brand will only be used in their restaurants.

From "The objective of this new brand is to maximize the company's customer service efforts at malls and express delivery services, explained Marvin Pérez, Marketing Manager".

More on this topic

Delivery Apps: Proposal to Regulate Commissions

August 2020

In Costa Rica, a bill to give the Ministry of Economy, Industry and Commerce the power to determine the maximum commissions and amounts that may be charged by digital platforms such as UberEats, Glovo, Rappi and Hugo was presented.

This bill arose in a context of booming demand for fast food with home delivery, and a complicated relationship between restaurants and delivery applications.

Restaurants: Home Deliveries as a Solution?

April 2020

Businessmen in El Salvador believe that in most cases home sales are only enough for companies to cover fixed costs and workers' salaries in this health crisis, but they do not visualize it as a long-term solution.

The outbreak of covid-19 in the country forced local authorities to decree home quarantines and to order restaurants to close temporarily, in order to contain the advance of the virus.

Retail: Traditional Channels and Consumption Patterns

April 2020

The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.

In the current context of health crisis, large supermarket chains have implemented safety and hygiene protocols, which force consumers to assume long waiting times to do their shopping.

Pizza Hut opens store number 30 in Guatemala

August 2008

With $1.4 million invested, Pizza Hut opened store number 30 yesterday.

The franchise has been operated for the last for years by Alturisa S.A., a Salvadoran firm representing the Pizza Hut chain of restaurants in Guatemala.

Company executives indicated that this year they will be inaugurating new branches in Santa Elena Peten, Antigua Guatemala, Retalhuleu, Escuintla, Huhuetenango, another one in Quetzaltenango and in the future Eskala Roosevelt Commercial Center.

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