New Normal in Guatemala: What Does the Consumer Want?

Greater interest in electronic accessories and construction tools for home use are some of the changes that are evident among Guatemalans in the new commercial reality.

Monday, July 6, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

The number of interactions on the Internet show that in this context of changing consumer habits, interest in electronic accessories has gained ground in the Guatemalan market. This behavior began to be evident from March 29 and continued until June.

According to the data collected by the tool that monitors market trends, the interest associated with seafood has rebounded in recent weeks. The trend shows that since March 22nd positive variations began to be registered, increases that were maintained until June.

The transformation in consumption habits is reflected in the increased interest in construction tools for home use. The rise in the trend began to be evident from mid-April 19 and at the beginning of June the positive variations were still maintained.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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