New Normal: What Foods Have Potential?

Foods whose properties and benefits are well defined, and are produced by companies with sustainable practices, have the greatest potential to gain ground in a market that has been rapidly transformed.

Thursday, May 28, 2020

Although in recent weeks’ e-commerce and analysis of how consumers buy in times of quarantine has occupied most companies, there are other trends that could define the food market, once the most critical phases of the covid-19 outbreak are over.

You may be interested in "Restaurants: Geomarketing and Decision Making"

Research agrees that companies are now facing a business environment where consumers are more analytical at the time of purchase and will avoid any spending that seems inappropriate to them.

"... At this juncture, awareness of the scarcity and value of money is further developed, either because families and individuals experience a direct impact on their income or because they see it happen to someone else," Juan Bernárdez, White Rabbit's Chief Strategy Officer, told

Learn about the "System for Monitoring Markets and Economic Situation in Central American Countries".

The publication explains that research firms have identified that it will increase preference for foods with clear nutritional properties and benefits, and also for those that ensure that safety practices are applied from production to final sale.

Regarding the behavior of demand, Victor Perez, business director of Grupo Calvo, explained that "... after experiencing up to 50% increase in demand at the beginning of the crisis, at this time, when the first wave of the virus is passing, we see a slight reduction in sales."

Also see "Food and Beverages: Trends in Central America"

According to Perez, the company knew how to respond appropriately, due to the correct real-time analysis of market trends.

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More on this topic

Marketing: Strategies for the New Normal

June 2020

Conveying solid arguments to highlight the importance of the product or service, offering goods with long-term guarantees and being considered essential, are part of the strategies that could increase companies' sales in the new commercial reality.

The changes in people's habits that emerged in the context of the mobility restrictions imposed by the pandemic accelerated the transformation of Central American markets and completely changed the way consumers behave.

Restaurants, Health Crisis and the Paradigm Shift

March 2020

Because of the social isolation and mobility restrictions that have been decreed by the health crisis facing the region and the world, restaurants will be forced to readjust their business model to the changes that will come in consumer behavior.

The spread of covid-19 has forced restaurant chains to reinvent themselves in order to continue operating, as in most countries of the region governments have banned the free movement of people and forced most commercial establishments to close.

What Brands Succeed in the Market?

April 2019

The cheapest, most adaptable and irreplaceable brands are those preferred by consumers in Guatemala's current economic context.

4AM Saatchi & Saatchi White Rabbit together with carried out a study in the Guatemalan market, with the intention of understanding the reasons for the change in consumer behavior in the last two years, in a context of economic slowdown.

Changes in Consumer Behavior

March 2019

The slowdown in the region's economies and political uncertainty are changing the way consumers in markets such as Guatemala, Costa Rica and Honduras make purchasing decisions.

The White Rabbit group carried out a study on buyer behavior in Guatemala, Honduras and Costa Rica, called "A New Guide to Understanding the Consumer", which analyses the perceptions prevailing in these markets in the region.

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