New Normal: Beyond Digitalization

The abrupt change in consumer habits forced companies to digitalize their operations and sales, but the challenges do not stop there, as companies will have to implement effective logistics systems to reach their customers.

Tuesday, August 4, 2020

In the current scenario emerging in an accelerated way due to the spread of covid-19, it is estimated that the digitalization plans that companies were planning to execute in a period of 1 to 3 years, are now being implemented in a few weeks.

Specialists agree that the digitalization of businesses has become an urgent need in order to be more efficient, but there are other challenges that go beyond the changes experienced by companies in recent weeks.

Felipe Baselga, a partner at Asesoría Financiera Deloitte Spanish Latin America, told Prensalibre.com that "... Logistics in this new world where distance is paramount and will remain a habit, will become even more important, and they will have to review how they reach their customers and the relationship with their suppliers to maintain a healthy inventory."

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For Alfredo Gómez, consulting partner of Deloitte Spanish Latin America "... there are trends such as e-commerce that will last, therefore, we must identify new clients that can be served. The issue of operational efficiency is increasingly important, therefore, it must be agile and define a cost structure where most of the costs are variable and allow to reduce fixed costs."

See "E-Commerce: What do Consumers Want to Buy?"

Identifying new digital channels, outsourcing redundant processes, adopting new distribution technologies, re-evaluating strategies, business plans and the portfolio, are some of the opportunities that derive from this change in consumer habits and that companies could take advantage of.

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Challenges of Seasonal Sales

November 2020

Maintaining proper inventories to meet demand, having a robust logistics system and an electronic sales channel that protects your customers when they make a purchase, are part of the challenges that businesses face in this new reality.

With "Black Friday" and Christmas approaching, commercial establishments in the region are beginning to apply their sales and promotion strategies, with which they will try to recover part of their income.

Retail: Challenges of the On-Site Experience

July 2020

Given the gradual return to physical stores, customers will appreciate it if businesses disinfect stores several times a day, if other visitors are required to clean their hands before entering, and if employees use protective equipment at all times.

Although in this context of the spread of covid-19, digital channels have gained ground in Central American markets and this trend is expected to continue in the coming months and years, there are commercial establishments that will have to adjust their face-to-face sales strategy to the demands of the new normality, since there will always be customers who prefer to continue shopping in person.

How to Boost Online Sales?

May 2020

Placing the most essential products on the website, establishing partnerships with specialized companies to ensure the shipping and delivery of orders on time, are some of the tips for companies to develop e-commerce in the new business reality.

How to reach customers, implement or enhance the digital sales channel in this context of health crisis, are some of the issues that reveal today to many Central American companies.

Evolution in Consumer Habits

May 2020

In the new post covid-19 reality, most consumers will cut back on spending, save more and stock up on goods, and in the e-commerce field, most people who shop online will be willing to wait up to two days to receive their product.

The new commercial reality that emerged in an accelerated way due to the health crisis, forces companies to quickly understand the changes in the consumption habits of their customers and how to take advantage of the opportunities that derive from this transformation in business.

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