"New" Market for Cleaning Products

Increasing demand, new competitors of all kinds and the manufacture of uncertified products are some of the changes that this business is bringing to the pandemic scenario in Costa Rica.

Monday, June 22, 2020

According to CentralAmericaData reports, in Costa Rica since January 5, 2020 the interactions on the Internet associated with cleaning products show a clear upturn. Antibacterial gel, Lysol and disinfectant are some of the terms on which consumers have increasingly sought information.

See "Costa Rican Consumer in the New Normal"

In this new scenario of confinement and change of habits, the figures obtained indicate that interest in pest control services has increased in the Costa Rican market.

Although the market for cleaning products is one of the most benefited in the current context, companies are facing new challenges and must adapt to the changes.

Álvaro Fernandez, general manager of Ferva del Norte, explained to Nacion.com that "... since March the market has changed drastically, while some are falling while others have grown exponentially. Restaurants, hotels and offices have reduced their purchases of products, but hospitals have asked for much more, so we have to counteract each other."

According to the businessman, in the face of growing demand, informal businesses have appeared everywhere and now compete in disparate conditions.

Fernandez explained that we can notice "... how there are people creating products in the garage of the house and the problem is that they do not have the correct certifications but they go and sell them everywhere."

Check out the "System for monitoring markets and the economic situation in Central American countries", which makes it possible to follow the behavior and trends of products, services and sectors in the region's markets.

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Purchase patterns: Changes to Be Permanent

April 2020

Increased demand for cleaning products, the use of e-commerce as a purchasing channel and the preference for functional foods are some of the new trends that will prevail in the medium and long term, once the pandemic is overcome.

According to a study prepared by the Foreign Trade Promoter of Costa Rica (Procomer), the outbreak of covid-19 has caused changes in consumer behavior and to take advantage of the opportunities one must begin to understand those that will come after the pandemic is overcome.

Personal Care: Business is Changing

April 2020

Using acrylic barriers for customer care, diversifying the services and cleaning products offered, are some of the strategies being implemented by beauty salons and personal care centers in Costa Rica, to address the health and economic crisis.

Given the strong impact that companies dedicated to personal care have received due to the social distancing measures and the home quarantine decreed in the country, the use of digital platforms to communicate with customers has been a determining factor in staying afloat.

Plastics: Changes in Business Sectors

April 2020

In the new commercial scenario generated by the covid-19 crisis, some Guatemalan companies in the plastics industry are manufacturing masks, face masks, gloves and special suits for medical use.

The activity of the sector has fallen considerably due to the restrictions imposed by the outbreak of covid-19, and it is estimated that in the country only 60% of companies engaged in the manufacture of plastic products are working.

Food and Cleaning: Crisis and Opportunities

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In the context of the current health emergency, Costa Rican companies working in the production of food and cleaning supplies have had to considerably increase their operations to cover the growing demand.

The covid-19 outbreak caused consumers to increase spending on basic necessities such as food and cleaning supplies in recent weeks, forcing companies in these sectors to work overtime, invest in equipment and hire more workers on a temporary basis.

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