With the aim of strengthening the legal framework for electronic commerce and facilitating the management of certifications, the Electronic Commerce Association was created in Guatemala.
The new chamber will be able to affiliate all types of companies, and its main purposes are strengthening entrepreneurship, specialized training through certifications, and the promotion of rules and legal regulations for the sector.
Elperiodico.com.gt reports that "...Those who can join the association include individual entrepreneurs, small, medium and large companies, as well as organizations of all kinds, with the benefit and support provided by the business organization."
"Companies interested in belonging to the union can obtain information from the website www.grecom.gt or info@grecom.gt"
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The trade union of electronic commerce reports that the number of companies in the country that sell via the internet has grown mainly in the last two years, to reach 750.
Representatives from the union reported that between 2016 and 2017, the number of companies in the country that use the internet to sell products grew by 200%.
Every day more and more retail companies are selling their products through their own websites, climbing up the wave of change already being felt in traditional sales formats.
In Costa Rica, even though statistics show a slight decrease in total purchases made by online consumers, trading companies are optimistic and predict a growth in the long-term trend, as is happening in other markets .
Devices connected to the internet will revolutionize consumption not only in terms of the way things are bought but also in the interaction between consumers and retailers.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Mobile devices continue to change buying habits and defining the profile of the online shopper was the topic of discussion at Mobile Commerce Congress, the first conference dedicated exclusively to mobile commerce as a new sales tool for retailers, conducted in Spain.
Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.
An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.
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