New Online Commerce Guild

With the aim of strengthening the legal framework for electronic commerce and facilitating the management of certifications, the Electronic Commerce Association was created in Guatemala.

Friday, June 22, 2018

The new chamber will be able to affiliate all types of companies, and its main purposes are strengthening entrepreneurship, specialized training through certifications, and the promotion of rules and legal regulations for the sector. 

Elperiodico.com.gt reports that "...Those who can join the association include individual entrepreneurs, small, medium and large companies, as well as organizations of all kinds, with the benefit and support provided by the business organization."

"Companies interested in belonging to the union can obtain information from the website www.grecom.gt or info@grecom.gt"

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Considerable investments in the digitalization of operations, the closure of small stores and the expansion of the commercial area of the best located sales points, is part of the strategy that companies are beginning to implement in the new context of business transformation.

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Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.

In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.

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Shopping Done Using Cell Phones

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From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

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