N1 City South Africa POI Analysis

Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs.

Monday, December 27, 2021

Case Study: POI analysis of N1 City in Cape Town, South Africa

At PREDIK Data-Driven we conducted a detailed study of N1 City, a regional area filled with diverse retail outlets ranging from shopping malls, such as N1 City Mall, one of the leading profitable malls in Cape Town since it opened its doors in 1990,  Ampath hospitals and laboratories,  Hyundai, Volkswagen, McCarthy Toyota car dealerships, fast-food restaurants such as McDonald’s, Burger King, Nando’s,  Dis-Chem and Clickspharmacies, to large retail stores such as Pick n Pay, Food Lover’s Market, Plumbking, among many others.

Through a POI and footfall analysis, we identified the people who visited the area of interest, estimated the foot traffic, identified the most and least crowded places, create a profile of the visitors, live or work in the area, number of observations per day, as well as their relative wealth index characteristics.

In this case study, we analyze the foot traffic and the immediate surroundings of the point of interest, with the objective of identifying the behavioral patterns of the people who visit this establishment. Read the full article here

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