More People Seek Credit Cards

In the last few months, interest in credit cards has been increasing in the digital environment, a rise that is mainly explained by the behavior of consumers in Panama, Honduras, El Salvador and Costa Rica.

Monday, September 21, 2020

Through a system monitoring changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

In Panama, the volume of Internet searches and social networks associated with credit cards reported a sustained decline since December 8, but stopped falling on April 12 and since that date interest has been rising.

In Honduras, interest in credit cards has been rising since July 19th, a behavior that lasted until the end of August. El Salvador is a similar case to Honduras, since in the Salvadoran market the interactions associated with the issue began to rebound as of June 14.

The interactive system details that in the case of the Costa Rican market, the trend shows a sharp fall in consumer interest in credit cards, which began on February 2, however, as of May 3, the volume of searches in the digital environment shows a rebound that continued until August 30.
 
In Guatemala, the interactive system shows that between June 28 and August 16, the interest in this type of financial service collapsed, but in the last two weeks of August the number of interactions began to increase.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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