More Fast Food Chicken in Costa Rica

Fast food chains have announced investments of $13 million in the opening of nine chicken restaurants and improvements in other infrastructure.

Monday, April 15, 2013

In order to meet the growing the demand for chicken meals, the chains KFC, Rostipollos, Popeyes Louisiana Kitchen and As will make investments in 2013 which together total $12.7 million.

According to Juan Carlos Rodriguez, manager of the KFC brand (represented by the firm QRS International), the chain has 30 stores in the country and opened its first restaurant in Limon. In addition it will have branches in Tibás, Desamparados and Juan Santamaria International Airport, for which it is designating $8 million.

In the case of Popeyes, the investment will be $3 million to build three new stores in Alajuela, Heredia and Cartago. "We can find chicken on sale every 100 meters, from fried, grilled to breaded. It is a healthy and affordable option," said Navarro Virya, Marketing Manager, referring to market growth.

Meanwhile, Guillermo Mora, CEO of RostiPollos, attributes market growth to the arrival of new plazas and malls. The company has invested $1.2 million in four new restaurants.

In addition, the local chain As has allocated between $100,000 and $500,000 to remodeling some stores. It is also starting to franchise the brand in order to make it grow this year, said Jorge Alcázar, manager of the company.



More on this topic

Expansion of Chicken Chains in Costa Rica

July 2011

While waiting for new foreign franchises to enter the market, domestic chains are expanding their operations.

More stores in different parts of the country, new brands and increasing competition are defining the chicken restaurant market.

This year alone there are plans to open at least two outlets under the Nicaraguan franchise Tip Top, which last year tried its hand in the center of the province of Alajuela.

Popeyes Food Chain Arrives Costa Rica

December 2010

Supported in the country by Danube Investments, the first Popeye Louisiana Kitchen restaurant will open.

Victor Ruiz, director of franchise operations, said that plans for the next two years include the opening of seven new restaurants, estimating an investment of about $ 6 million.

New KFC Restaurant in Guatemala

August 2010

Together with Salvadoran company "Corporación Pirámide" the Kentucky Fried Chicken (KFC) has opened its second store in Guatemala City.

Since opening its first restaurant 10 months ago, the KFC chain has invested more than $2.4 million in Guatemala.

Liz de Ávila, general manager of KFC Guatemala, told Prensalibre.com that, "no further openings are planned at the moment pending the brand's acceptance by the public".

KFC Lands in Guatemala

October 2009

KFC returns to the country after 30 years, under the administration of Salvadoran company "Corporación Pirámide".

Kentucky Fried Chicken (KFC) will be located in City of Guatemala, in the 7th avenue, 14th street of the 9th zone of the Guatemalan Capital.

Lorena Alvarez writes for web portal El Periódico: "KFC franchise operated in the 70's in Central America, administered by a Panamanian business group.

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