More Exports to Non-Traditional Markets

Explained by better promotional efforts, the proportion of Costa Rican SMEs that export to Asian, South American and Caribbean countries continues to grow.

Thursday, July 12, 2018

According to the Foreign Trade Promotion Office (Procomer), last year 86% of companies that sold goods in South America were SMEs, in the case of Asia the proportion reached 81% and for the Caribbean it was 80%.

Regarding the reason why SMEs have these markets as their main sales destination, Karina López, coordinator of Market Research at Procomer, explained to Nacion.com that " ...The fact that MSMEs are interested in exporting to markets such as Asia and South America is largely due to the promotion and knowledge of these regions, the work of this promoter and entrepreneurs encourages and guides small and medium enterprises to try to place their products in new markets, away from the traditional Central American ones."

For her part, Laura Bonilla, president of the Chamber of Exporters of Costa Rica (Cadexco), said that " ...In the case of the Caribbean and South America, the promotion of our exportable offer has been strengthened in recent years.  Efforts have also been intensified to identify commercial opportunities and achieve better use of new trade agreements, such as those of Peru and Colombia, which has benefited this type of company.

See Procomer's statistical yearbook.

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