More Chinese Cars in Costa Rica

The market share of Chinese brands has recently reached 2.8%, but is growing rapidly, based on lower prices than traditional brands.

Thursday, January 31, 2013

Car imports from China grew by 197% up to September 2012 compared with the 2011 figures.

Despite the rebound, China still represents a very small number of the total imports, 2.8%, equivalent to $12.5 million. From Japan, the country from which most of the cars were imported up to September last year, the figure was $147 million.

However, this amount decreased by 17%, reported Nacion.com.
According to Camilo Rodriguez, sales manager of Veinsa Motors, the phenomenon occurring in the market for Chinese manufactured cars corresponds to a global trend. "At first only U.S. cars were bought and then Japanese brands were introduced which gained ground in the Costa Rican market. The same is happening with the Chinese", he said.

Car distributors from China say that the main attraction of these vehicles is that that they have lower prices to other similar cars. "Chinese manufacturing is cheaper than the Japanese. Assembly is done in China it and they use virgin, not recycled steel ", said Andres Sanchez, Sales Consultant at Great Wall.

Rodriguez added that another advantage of Chinese cars is that they have a lot of extras. "Normally you pay more money for halogens, luxury rims, audio controls on the steering wheel etc, these cars are very complete, including leather upholstery at no additional cost."



More on this topic

Costa Rica: Chinese Vehicles Gain Market

July 2019

In recent years, there has been an increase in the number of vehicles manufactured in China and sold in the Costa Rican market, due to better quality models and better support from distributors.

Figures from the Association of Importers of Vehicles and Machinery (Aivema) specify that between 2016 and 2018 the number of units sold increased by 17%, from 1,198 to 1,407.

Less Acceleration of Car Sales in Panama

August 2014

New car sales grew by just 5.6% in the first half of the year, well below the 14.8% increase achieved in the same period in 2013.

Figures from the National Statistics Institute reported that between January and July 2014 28.381 new cars were sold, which is 1,511 more than in the same period in 2013.

More and More Chinese cars

July 2012

Those who can’t afford to buy a new vehicle of a traditional brand are opting for Chinese brands paying used car prices.

The Asian giant has increased its exports to emerging markets while sales to European and U.S. markets have declined significantly.

The prices of Chinese vehicles are a determining factor, encouraging buyers to choose them over other cars.

Who Sells More Cars in Costa Rica?

January 2012

Grupo Q claims that it has won first place in Costa Rica, with its sales of the Hyundai brand, but Purdy Motors, with the Japanese Toyota says it maintains its leadership in sales.

The engines are roaring with contention after the importer Grupo Q, from El Salvador, announced that with its auto sales of the Korean brand Hyundai in 2011, it has become the number one seller in Costa Rica.

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