Ministers meet in bid to project Central America as a single tourist destination

Central American tourism ministers are meeting today and tomorrow in Honduras as they seek ways to promote the region as a destination.

Monday, July 21, 2008

The meeting will study approaches to cruise-ship lines, charter airlines and travel wholesalers to promote Central America as a single destination. The ministers also aim to seek technical assistance from Europe with a view to improving the industry's management.
During the meeting, El Salvador's tourism minister Rubén Rochi will take over from his Honduran counterpart, Ricardo Martínez, as president in turn of the Central American Tourism Council.

More on this topic

El Salvador: Convention for International Tourism Promotion

January 2014

With the signing of an agreement with the tourism wholesaler El Corte Inglés, 600 agencies in Europe and Latin America will promote the country as a tourist destination.

From Monday, 600 agencies which are part of the Spanish tour operator El Corte Ingles, distributed in Europe and Latin America, began promoting El Salvador as one of their destinations.

Costa Rica Wants to Attract European Tourists

May 2013

On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.

From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):

The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.

Central America Looks For Tourists in Europe

March 2013

Without neglecting the country that has always provided the bulk of its visitors, Central American countries are now focusing their marketing efforts on the old continent.

"Central America has landed in the International Tourism Exchange (ITB), world leader of the sector, as a thriving market and is pointing towards Europe as its future target, even though at the moment the country sending the most tourists is America", noted an article in

Panama Wants to Attract Brazilian Tourists

August 2011

The country will be promoted as a shopping destination to foster the entry of tourists from Brazil.

Strong economic growth in Brazil and appreciation of its currency against the U.S. dollar has made Brazilians the most attractive tourists in Latin America.

Panama has benefited from this, and in recent months the number of tourists from Brazil entering the country has increased significantly.

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