Milk Shakes in Emerging Markets

Global consumption of milk shakes will more than double in the next three years, as consumers prefer nutritious shakes in convenient packaging as an alternative to other beverages.

Wednesday, June 12, 2013

From a press release issued by the company Tetra Pak:

The sixth Tetra Pak Dairy Index highlights the increasing demand for ready to drink shakes, driven by health conscious consumers and its flavor.

A new study by Tetra Pak ®, the world leader in food processing and packaging, predicts that worldwide consumption of smoothies will more than double compared to the rate of milk consumed between 2012 and 2015, as consumers are turning more and more towards tasty milk drinks that are nutritious and have convenient packaging as an alternative to other beverages, which represents greater opportunities to increase the profitability of the dairy industry.

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