Micro-mobility to determine where to locate retail stores

Micro-mobility analytics improve retailersexpansion strategies by accurately identifying consumer demographics, understanding customer behavior, and understanding how their competitors are performing.

Wednesday, February 2, 2022

Micro-mobility is a methodology that combines geospatial data and foot-traffic analytics to solve several problems and improve site selection strategies by helping to understand how people move around specific brick n’ mortar locations, allowing companies to analyze movement patterns around specific locations, such as retail stores, to extract meaningful information.

Business Use Cases

Understand customer demographics

Provides real information about the people who live and travel around specific store locations, gaining insight into customer demographics around an area of interest, where it’s possible to observe what consumers like to buy or visit, building greater trust in a retail location, allowing it to endure over time and have a more reliable sales potential. Read the full article here

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