Mexican Food: Consumers and Potential Demand

The Montblanc Shopping Center, in the Guatemalan city of Quetzaltenango, is a sales point that, at a distance of 15 minutes walking, holds a captive market of 35 thousand people who together spend $11 million, and of them, 11% show interest in Mexican food.

Monday, June 15, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential customers and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Following the analysis of the potential demand for Mexican food according to the location of a service point, the information system details that in the surroundings of the Pradera Xela Shopping Center, which is located on Las Americas Avenue, another interesting micro market can be covered. For example, if you wanted to evaluate this location as a service point, the interactive map details that at a distance of 15 minutes walking you can reach about 19 thousand people who together spend more than $6 million a month.

The figures show that 14% of the total number of people are interested in Mexican food. A review of the data for this group of consumers shows that six out of ten are women.

Taking as a reference the Montblanc Shopping Center, located near the Benito Juarez park, only 5 minutes away by car, there is a target market of 26 thousand people, who together spend more than $8.3 million per month.

Of the total, 12% express interest in Mexican food. A review of the data for this group of consumers by age range shows that approximately five out of ten are between 25 and 49 years old, and the majority are women.

CentralAmericaData's maps include data as interesting as the location of consumers according to their income level, their characteristics, purchasing power and interests. It also allows to dimension the potential market for home delivery in a given area, delivery times and other data, for any city in the region.

Click here for more information about this tool.

¿Busca soluciones de inteligencia comercial para su empresa?



More on this topic

Fast Food: What is the Best Location?

October 2020

Taco Bell, located on 6th Avenue in zone 9 of Guatemala City, has a potential market of 315,000 consumers 15 minutes away by car. Of this group of people, 26% are interested in fast food and 15% in Mexican food.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of fast food restaurants operating in Central American countries. Below is an extract of the study's findings.

Convenience Stores: Where is the Best Location?

October 2020

One of the sales points of the AM PM convenience store chain in Costa Rica, is located in the surroundings of Parque La Sabana, it has a potential market of 254 thousand consumers 15 minutes away by car, and 24% of them are interested in fast food.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of convenience stores operating in Central American countries. Below is an extract of the findings of the study.

Central America: Potential Market for Coffee Shops

August 2020

Starbucks of Condado Concepción, located on the road to El Salvador, Guatemala, is a sales point that at a distance of 15 minutes by car, has a potential market of more than 150 thousand consumers, and of this group of people 43% are interested in coffee.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main coffee shop locations in Central America. Below is an extract of the study's findings.

Vegan Foods: Consumers and Potential Markets

June 2020

How many people are interested in this type of food, where they are located, how old are they and what is their monthly spending level, are some of the questions that can be answered with the use of specialized geomarketing tools.

At CentralAmericaData we have developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, variables such as population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

ok