Metamorphosis of the Salvadoran consumer

The quarantine and restrictions decreed by covid-19 transformed consumer habits in El Salvador, and in this new context, consumer interest in fast food, e-commerce services and commercial vehicles has grown.

Thursday, June 4, 2020

The interactive information system developed by CentralAmericaData monitors in real time changes in consumer habits in all markets in the region, with information that is essential for understanding the new business environment that has emerged quickly.

In the scenario of the outbreak of covid-19 and the severe home quarantine decreed, in the Salvadoran market the mobility of consumers to residential areas rebounded, since as of May 25th the trend registered a 30% increase with respect to the end of February.

Mitigation measures have generated a new commercial reality. Towards the end of May, El Salvador witnessed a drop in the number of people moving to locations identified as supermarkets or pharmacies, reporting a 54% decrease with respect to the levels registered in the last week of February.

The drop in visits to physical commercial establishments identified as supermarkets agreed with the increase in interest in e-commerce, since, according to the digital interactions of consumers associated with the subject, it rebounded as of April 19. The interactive report details that the long term trend associated with the theme of e-commerce services has registered a sustained increase since May 19, 2019.

Consumer interactions associated with fast food are among the trends that have gained the most ground in the short-term trend. The records show that from March 8, 2020, the interest in this topic has increased, and this behavior has been maintained until now.

According to the interactive report on short-term trends in this context of confinement and change in consumer habits, interest in commercial vehicles has increased. The rebound is beginning to be evident as of March 15.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, allowing companies to project demand trends and anticipate changes in the several sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

The tool also includes data on consumer mobilization trends, their location, detailed information on their income level, their characteristics, purchasing power and interests. It also allows for sizing the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

Do you need to understand consumer behavior in the new business reality? Contact Us!








this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

Costa Rican Consumer in the "New Normal"

June 2020

The social isolation and restrictions generated by covid-19 transformed the market dynamics in Costa Rica, and in this new business context consumers have increased their interest in food such as fruits and vegetables, e-commerce and pest control services.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Transforming the Nicaraguan consumer

May 2020

The outbreak of covid-19 generated strong changes in the dynamics of the markets in the region, and in this context, in Nicaragua consumers have decreased by 16% their visits to supermarkets and have increased their interest in e-commerce services.

The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all the markets of the region, with detailed information that is fundamental to understanding the new commercial environment that has emerged in an accelerated manner.

Latest Changes in Consumers

May 2020

Given a scenario of social distancing and changing shopping habits, consumers in Panama have decreased their visits to supermarkets and interest in e-commerce services has grown.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with detailed information essential to understand the new commercial environment that has emerged in an accelerated manner.

New Reality, New Consumers

May 2020

In this context of commercial transformation, Guatemalan consumers have visited supermarkets less and have become more interested in e-commerce services. In addition, in recent weeks’ fast food has gained great interest among the population.

CentralAmericaData's interactive information system monitors in real time the change in consumer habits in all markets in the region, with detailed information essential for understanding the new commercial environment that has emerged in an accelerated manner.

 close (x)

Receive more news about Business and Investment

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Pyramid Research

Pyramid is a global leader Market Research & Consulting firm, specialized in Communications, Media and Technology (CMT) as well as in Emerging Markets.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (305) 856-7166 - (305) 856-7162

Company Profile

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Oct 1)
Brent Crude Oil
41.27
Coffee "C"
108.60
Gold
1,907
Silver
23.890