Beauty Products: What are Consumers Looking for?

In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.

Tuesday, June 30, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

According to the figures detailed in the interactive report, of the total number of Costa Rican consumers who are looking to purchase beauty services or products through the Internet, 4% are looking to buy make-up.

The data updated to June 2020, specify that in the Guatemalan market more than 44 thousand people seeking to acquire facial cleansers or makeup removers, while in Honduras, about 5 thousand consumers seeking to hire manicure and pedicure services.

In Panama, the report details that of the total number of consumers who are looking to purchase beauty services or products online, 4% are trying to buy eye makeup. In Nicaragua that proportion also amounts to about 5%, and in El Salvador to approximately 3%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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