Opportunity Marketing

In an example of making use of market opportunities, the Habanos Obama cigars, made in Nicaragua, have had great success in the United States.

Thursday, February 5, 2009

According to the article on SigloXXI.com, "The cigars have been a "huge success" since they were launched internationally during the electoral campaign in the US, declared Mike Ramirez, one of the owners of the American company, Granada 1524 Cigars Inc., which distributes the product that it manufactures in Nicaragua."

More on this topic

International Tourism Fair in Nicaragua

March 2017

From June 9th to 10th local tourism businesses will be meeting with 50 wholesalers from the United States, Europe and South America, to explore business opportunities.

The International Tourism Fair will be held at the Convention Center Olof Palme, on June 9 and 10. 

Korea: Asia is Not Just China

April 2015

South Korea is an increasingly attractive trade partner for countries in the region, because of increased Korean investments in Latin America, and the high purchasing power of its inhabitants.

In recent years, the economic awakening of China has generated a lot of interest in the region and in the world and overshadowed, in a way, opportunities and the business potential that the stable and thriving South Korean economy has.

There are 50 United States to Do Business With

September 2012

Segmenting the vast U.S. market into its 50 states is the recommendation of CABI, with support from the U.S. Agency for International Development.

The analyst Pablo De Leon, during the launch of the market intelligence tool ‘CABI U.S. Business Opportunities Model ®’, said: "In order to do business with the United States, the nation must be treated as if it were 50 different countries".

Wine market grows in El Salvador

September 2008

The Salvadorans have discovered the pleasure of good wine, converting the country in a very attractive market for the world's great wine houses.

"The potential is enormous," said Hugo Salvestrini, an ethnologist from Undarraga, a warehouses that has existed for more than 150 years and which is among the Top 10 Chilean vineyards.

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