Marketing of What is "Natural" Flies High

Starting with its name, Nature Air, the Costa Rican airline is an example of skill in the marketing of its strength as an ecological flagship.

Tuesday, April 14, 2009

Since 2004, the company has been offsetting its carbon emissions by contributing cash to the National Forestry Financing Fund of Costa Rica for the protection of over 200 hectares of native forest on the Osa Peninsula. The company also conducts all of its air and ground operations through processes that minimize the ecological impact of the activities.

In these times of crisis where the capacity for differentiation is the key to success, Nature Air highlights not only its responsibility to the environment, but also its ability to market it.

An article in highlighted Nature Air as the "world's most environmentally friendly airline."

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Rainforest Alliance awards Costa Rica's NatureAir

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The New York-based Rainforest Alliance awarded Costa Rica airline NatureAir for its efforts to conserve the environment.

NatureAir is the first airline in the world to compensate its carbon emissions totally. With the money it earns from selling carbon credits, it helps conservation of Costa Rica's Osa Peninsula.

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