Private Brands Have 50% of Market in Europe

Private brands, also known as intermediaries or retailers, are being increasingly sought out in developed markets such as those in European countries.

Tuesday, June 17, 2014

From a press release issued by the Foreign Trade Office (Procomer):

A study by the consultancy company Nielsen in 2013 for the Yearbook of Private Label Manufacturers Association (PLMA) shows that private brands increased their share in 18 of the 20 European countries analyzed, which led to them being the most popular and demanded by consumers.

The Nielsen study results indicate that private brands are still growing in Europe and in all markets, including those with stronger economies, such as Austria, Germany and the Netherlands. Spain and Switzerland are the countries where private brands have advanced the most, having achieved a market share of 51% and 53% respectively, these two countries are followed by the UK with 45%, Germany 42%, Belgium with 41% and Portugal with 44%.



More on this topic

Rise of Own Brand Labels in Peru

April 2015

Eight in ten Peruvians buy own brand label products, with bread, rice and oil having the most presence in supermarkets

From a statement issued by the Costa Rican Foreign Trade Promotion Office:

Peruvians prefer to shop in supermarkets, because of the variety of products on offer , as well as for reasons of safety and comfort.

Own Brands in Panama

March 2015

Supermarkets are one of the outlets where the most own brand labels can be found, and these products are gaining ground as consumers perception over their quality improve.

Currently in Panama 2% of supermarket sales correspond to own or private brand labels and 64% to cheaper brands, according to studies cited by Martesfinanciero.com.

Consumer Trends in Italy

July 2013

The economic crisis facing the country is causing consumers to be more cautious in their purchases, consulting web sites rather than going directly to dealers.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

The biggest concern of the Italians is their economy, this has resulted in a consumer who is more aware and more cautious in their decisions, spending less and being more selective.

Rise of the Private Label in Europe

December 2012

Private label products are still the choice of European consumers to reduce their expenditures in times of crisis.

From a press release by Procomer:

According to the latest report on the Private Label in Europe 2012 from SymphonyIRI Group, a company dedicated to market research, the purchase of private label products is still the choice of European consumers to reduce their spending, while manufacturer brands make efforts to protect their market share.

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