Luxury Hotels: Discount or Die

The luxury segment of the hospitality industry has come to grips with the recession by offering steep discounts, hotel credits or a third or fourth night free.

Thursday, December 18, 2008

The drop not only in wealthy vacationers, but also corporate travelers, has hit the segment hard.

“We are seeing special offers from luxury properties that have never had them in the past,” Tim MacDonald, president of Classic Vacations, told the International Herald Tribune. In addition to nights free, hotels are offering spa credits, adjoining rooms, discounts on seven-day packages and free meals. Loews Hotels is even offering up to 20 percent off if guests book 60 days in advance. Westin Hotels and Resorts’ senior vice president Sue Brush said that the chain will forgo glossy magazine ads in luxury pubs and promote more online and in newspapers, enhancing their “value message.”

But for some properties, that may not be enough. In an effort to fill empty rooms, some upscale hotels are now relying on third-party services like LuxuryLink, an auction site that offers discounted rates on hotels in places like Italy, Costa Rica, ...

More on this topic

AM Resorts hotel chain arrives at Panama

March 2014

An announcement has been made for the opening in 2016 of a luxury hotel with 450 rooms, of the Dreams brand, in the coastal town Buenaventura.

The firm is continuing its expansion in Panama with a luxury hotel under the brand name "Dreams Resorts & Spas" construction in the hotel zone of Buenaventura.

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