Location intelligence to optimize commercial strategies

Location analytics rely on anonymized geospatial data from mobile devices, which can be used to gather information on foot traffic trends and typical profiles of consumers visiting a specific area or zone.

Monday, January 24, 2022

Location intelligence collects and analyzes competitive data, helping to gain a deep understanding of customers, market, and competitor strategy, identifying opportunities that would otherwise be more difficult to recognize.

Also Read: “Foot traffic analytics for urban mobility solutions"

This data is collected from an individual’s physical movements and, with the aggregate of various data layers, provides information about their habits, activities, and interactions in any given area or point of interest.

These analytics include overlaying event data, providing an additional layer of information that helps to identify where a person was and where they went after visiting a place, which places they tend to visit the most in a given time period, and understanding preferences and habits, enriching customer profiles. Read the full article here



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